Creative Industr. & Craft Develop.
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Visegrad-Georgia cooperation for Creative Tourism development
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Implementation period:01/08/2023–31/11/2024
Funded by: Visegrad Fund
Partner Organizations: Georgian Arts and Culture Center (GACC) (leading partner), Laterna Magica (Hungery), Miejska Strefa Kultury w Łodzi (Poland), PRO Šumavsko, z.s. (Czechia)
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Goal
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Project aims to develop V4-Georgia cooperation in the field of creative tourism and through shareing the experiance between partnercountires stimulation of development of crative tourism products that may contribute to the regional development. Project also strengthensnetworking opportunities and unites partner organisations efforts for jont promotion of creative tourism products.
The project aims to contribute to the increasing income of the creative actors through closer binding with the tourism sector. To do so, theproject utilizes two main approaches: first experience exchange between Georgian and Visegrad countries in the field of development ofcreative tourism products and building capacity of local creative actors. With this aim, action envisages a joint seminar of partners inGeorgia and the creation of joint mentors panel, which will support local creative sector representatives to refine their tourist products. Themechanism is set with the view to intensify the peer learning for Georgian as well as Visegrad country actors and suggests online trainingsessions which will blend the expertise of all 4 partner countries. The second pillar of the project is strengthening the presence of creativetourism actors in the digital space, in particular on the dedicated platform for creative tourism offers, which is currently being launched bythe lead partner and the development of its audience. In this regard, the project will ensure the integration of partner country languages intothe platform, a listing of corresponding products from these countries, and their joint promotion for the increase of popularity and traffic.Thus, the platform, which is much more friendly for Georgian suppliers but faces limited international presence, will become a strongshared tool for the marketing of creative tourism products and have a higher impact on the creative and tourism sector on all localities.